thebrandgym

Post from Anne Charbonneau, brandgym Managing Partner for NL and France. Coming up shortly is Netherlands' biggest Marketing & comms fair and conference, MARCOM 2012, with more that 10 000…

Today I experienced for myself a brilliant bit of brand activation at Sainsbury's supermarket called "Brand Match", that has helped boost Sainsbury’s business results. The company report market share of…

Just read an interesting paper from Decode Marketing, which gives some real scientific under-pinning to the concept of "fresh consistency". Too much consistency is bad... The Decode paper reports on…

New evidence from the HBR helps bust through the hype and hysteria around consumer engagement. I've long believed the idea of consumers wanting a "relationship" with your brand is bollocks…

The Creative' Review's "Top 20 Slogans of all Time" special edition is a fascinating read. Here are the insights I took out, illustrated with the top 3 slogans (as selected…

Hot on the tails of my last post on Red Bull editions breaking the "memory stucture" of the brand, here's an example of how to stick to what made you…

If you get a minute, could you please take 60 seconds to do our 5th annual brandgym survey: "Can Social Media Show you the Money?" Click below to take the…

On a trip to Switzerland last week I saw the bizarre bit of branding which is Editions, the new range extension from Red Bull: Silver (lime), Blue (blueberry) and Red…

This week saw greeting card store Clinton Cards become the latest high-street retailer to go bust, putting 8,000 jobs at risk. This follows losses last year of £10.6m on sales…

Michelin come up with an innovative new tyre with a genuine benefit - the PAX can run flat for 125 miles. They make it, launch it and get it listed.…