thebrandgym

Packaging is one of the most powerful forms of innovation, especially in terms of helping you grow your core business. As I've posted on before, growing the core has many…

Last week I experienced first hand a brilliant business model in action. My wife, Anne-Marie, was throwing her first Stella and Dot "trunk party" to sell the company's rather fab…

Apple has defied the doomsayers derding the new iPad as a let-down, selling 3 million during the first three days on sale. How come? To put this into perspective, this…

"What's our digital strategy?"  or, even more specifically, "What should our social media strategy be?" are the wrong questions to ask. The right question is: "What's our strategy in a…

Sir Jonathan Ive shared some interesting insights into Apple's design magic in a rare interview in the Evening Standard. Ive rarely takes centre stage, but he's the design genius behind…

The UK supermarket chain Morrisons is a great example of what I call a "branded business model". Rather than relying on communication to differentiate, their point of difference is baked…

I read a fab article in AdMap magazine (needs subscription) by Les Benet and Sarah Carter about the importance of REACH - i.e. reaching as many consumers as possible. As…

Interesting view on why good old fashioned face-to-face qualitative research is not being replaced by online focus groups and forums, from Stephen Rothman, Global Planning Director on Papmers at Saatchi.…

Back in July 2011 I posted here that "The closure of the New of the World leaves the door open to a stronger brand portfolio through the launch of "The…

I've posted before about my belief that social media for brands is more about communication than conversation. New research from the Ehrenberg-Bass Institute (EBI) backs this up, as reported in…