thebrandgym

"The old TV advertising way of sending messages out AT a mass audience is dead!" This sensationalist, scare-mongering message is a popular headline-grabber. And it was the order of the…

Guest post from our new Managing Partner in New York, Carmen Ringlemann I never expected my morning yoga class to give me marketing lessons, but when Heidi said, ‘know where…

You have to admit you get variety on the brandgym blog. We're moving on from Yorkshire as a back-drop for David Hockney's inspiring exhibition in my last post, to Yorkshire…

This is one of my slightly "off-piste" posts, this time drawing inspiration from the art world. Last Sunday I went with my family to see the David Hockney exhibition, A…

The branding strategy of Everything Everywhere, the combined Orange and T-Mobile UK business, is taking a new twist. The Orange brand, one of the most successful ever created, may be…

Kodak's sorry story shows what happens when a leader brand fails to re-invent its core business in the face of "disruptive" technology that delivers a far superior value proposition, in…

Today its all about global branding and marketing, right? Well actually no, according to Graham Mckay, CEO of SAB Miller. He explains how SAB firmly believe in local marketing in…

Derek Day laments the "endemic isolation from the norms of commercial existence" of ad agencies in the latest edition of Market Leader, the Marketing Society's excellent magazine. He makes a…

I believe social media is pretty unimportant for 90% of brands, as regular readers will know, at least in terms of brands creating their own stream of content on Twitter,…

I read a lovely little article about the legendary Levy's rye brand ad campaign, by Dave Trott on the Marketing Society blog. The campaign dates back to the 1960's, but…