thebrandgym

Guest post by David Nichols, Managing Partner (Global) and Head of Invention Most point-of-sale (POS)  I see is pretty boring and unlikely to grab attention. One exception to this is…

Guest post from David Nichols, Managing Partner (Global) and head of invention I was attending an open day at a school recently and was surprised to hear the Headmistress inviting…

Lset week saw the curious move to launch "EE" into the already over-branded UK mobile network market. EE is the new name for Everything Everywhere, the joint venture created by the merger…

This is the second of two posts with highlights from our 6th annual research paper, aiming to cut through the hype and hysteria around social media*. In this post I'll…

This is the first of two posts where I will share highlights from our 6th annual research paper, which tries to cut through the hype and hysteria around the red-hot…

Guest post from David Nichols, Managing Partner, Global Even if you don't suffer from heartburn you will probably know the Gaviscon Firemen. These CGI characters are putting out the fire…

I've posted before on why Twitter has a tiny role for most brands. The top 10 UK consumer brands have a Twitter following which is on average only 1% the…

Guest post from David Nichols, brangym's head of invention. easyJet, the low cost airline pioneered by Sir Stelios Haji-Ioannou, is doing away with it's famous free-for-all seating system, that is…

Guest post from Silvina Moronta, brandgym Partner for Latin America Once again the Lynx team has showed us how smart brand teams capitalize opportunities by being responsive to what's happening…

BT's decision to change kill off the two sub-brands it used for Wi-Fi is a good example of brand focus. Up to now, BT used "BT Fon" for the network…