thebrandgym

I'm fascinated by the bold move of Vodafone to pull all of its business out of The Carphone Warehouse (CPW), the UK's leading mobile phone retailer. In future, Vodafone will…

Thanks to Jon at Living Brands for introducing me to Brand Camp cartoons. They are painfully true illustrations of what goes on in too many marketing team meetings. The one…

Dove have been getting a lot of publicity over the last 12 months for their "Campaign for Real Beauty". The brand has created a Self-Esteem Fund to promote a healthier…

Just back from talking at the European Food & Beverage Summit, where I saw a truly inspirational presentation by the marketing director of innocent drinks. What a company. They really…

Moleskine notebooks have built their business, reputation and growing fan-base purely on the strength of their product, and the story behind it. Below on the left is one used by…

Came across this brilliant cartoon on one of Seth Godin's blogs, with the great title "All marketers are liars"! It illustrates what can go horribly wrong when you forget functional…

Dinner last night ended on a high when we tried Gu's new chocolate ice cream. This has to be one of the most original and distinctive product launches of the…

Many brand visions and missions don't get past a page of Powerpoint and fail to inspire anyone. A good example of how to dramatically bring to life a vision is…

Over at Jaffe Juice, a great little exercise to show just how much unclear, undifferentiated communication clutters up TV screens across the world every day:"Today, tonight - or whenever -…

Internet advertising now accounts for over 10% of the UK advertising market, and is set to overtake national press, according to a recent report by the Internet Advertising Bureau (IAB).…