thebrandgym

Here is the first of a series of posts with key headlines from the new book, Brand Vision: How to energize your team to drive business growth. This one is…

After months of rumour the French government has finally come clean about its plans for "stretching" the Louvre museum. It will "rent" the name, expertise and some of its treasures…

In a Brand Autopsy post John Moore makes a powerful point about how Starbucks has built its brand and business:"Starbucks spends its dollars on making better products and better customer…

Here's a good soundbite about the revolution going on in the music industry that I read in the Times. In the past three years UK sales of CD singles have…

Apple finally unveiled their iPhone this week in front of 4000 fervent fans at MacWorld. The event was more like a rock concert than a computer company presentation, with CEO…

Secondary packaging. Snore, right? Boring boxes. Catatonic cartons. Well, not if you're champagne brand Veuve Clicquot. They have turned secondary packaging into an artform and this has played an important…

I love this quote by Rabbi Dr. Jonathan Sacks in Pret a Manger's "Good Stuff" booklet. It sums up what's wrong with so much of society today: "The idols of…

No, I've not become the father of a 4th girl, I'm talking about the publication of book numero trois, Brand Vision, which is out now. The book shows how "Strategy…

As we near the end of the year, it seems a good time to do a review of my personal favourites amongst the 50 posts that have appeared since the…

I love the list of things to do at Xmas by David Armano at Logic+Emotion. From his long list, my favourites are:Re-live fond memories and Forget bad ones Think of someone in…