New year, new baby
No, I’ve not become the father of a 4th girl, I’m talking about the publication of book numero trois, Brand Vision, which is out now.
The book shows how "Strategy Tourism" (you can probaly guess what that is) causes many visioning projects to be overly intelectual, theoretical exercises and then proposes a more practical, business-led approach. Its got loads of examples and case studies, on everything from Bertolli to James Bond, Absolut vodka to Porsche.
Over the next few weeks I’ll give a taster of some of the chapters to tempt the few of you who have not already read your pre-ordered copy from cover to cover.