Last night I watched the movie The Founder, starring Michael Keaton as McDonald's Corporation founder and CEO Ray Kroc. It had some fascinating insights into how the McDonald's brand was…
When launching a new brand or product, marketing teams often worry about the need to build loyalty of the new launch. The assumption is that the brand or product will have…
The Marketoonist Tom Fishburne hit the nail bang on the head with another of his brilliant cartoons this week. His latest creation highlights the tendency of marketers to follow fads…
The past few years have seen an acceleration in the pace of digital transformation in the world of retailing. In some categories, such as book selling, the very existence of…
Uber launched its first UK TV ad campaign this week called 'Effortless night'. The film is supposed to represent the 'endless possibilities' of using the taxi-hailing app, according to Campaign here.…
An eye-catching display of Joseph Joseph products caught my eye on a recent shopping trip. Joseph Joseph was founded by twins Richard and Antony Joseph in 2003 with the ambition 'to be the…
Two books in recent years have changed the way we think about how we think. In ‘Blink’, Malcolm Gladwell wrote about choices that we make in an instant, literally in…
I came across an interesting interview with the founder and CEO of swimwear brand Orlebar Brown, Adam Brown, in The Times this weekend. Adam's brand is a great example of…
I stayed at a new outpost of the Marriott-owned Springhill Suites hotel chain whilst on business in San Diego last week. It struck me as a great example of business…
I was lucky enough to spend this week working with WD-40 Company's Americas team on their future growth strategy in San Diego. One of my key takeouts was how well…