David Taylor

Uber launched its first UK TV ad campaign this week called 'Effortless night'. The film is supposed to represent the 'endless possibilities' of using the taxi-hailing app, according to Campaign here.…

An eye-catching display of Joseph Joseph products caught my eye on a recent shopping trip. Joseph Joseph was founded by twins Richard and Antony Joseph in 2003 with the ambition 'to be the…

I came across an interesting interview with the founder and CEO of swimwear brand Orlebar Brown, Adam Brown, in The Times this weekend. Adam's brand is a great example of…

I stayed at a new outpost of the Marriott-owned Springhill Suites hotel chain whilst on business in San Diego last week. It struck me as a great example of business…

Whilst it’s of course important to keep an eye on your direct competition, we find that looking further afield can be a richer source of ‘fuel’ for idea creation. We…

Adding emotional 'sizzle' to advertising can increase effectiveness, as shown by IPA research. However, this approach is a tricky one and can backfire badly, as described in a Drum article by Evgeny Bik,…

In an earlier blog, we celebrated Indian drinks brand Paper Boat as a shining example of 'a brand born distinctive': every element of the mix was distinctive, including the promise, packaging, graphics…