Uncategorized1231

We are chuffed to bits that our Managing Partner for France and Holland, Anne Charbonneau, has had a great article on Recession-Proof Branding (RPB) published in the top French marketing…

I love this quote from Wal-Mart's founder, Sam Walton. Thanks to my mate Mark Brickhill, Group MD of Dunlop Goodyear, for sharing it with me: You can download this and…

Thanks to everyone who voted in the Hit 'n Miss survey. We got comfortably more than the min. 50 responses we wanted, ending up at 70 which is OK.On the…

Yup, this is for real. It was not launched on April 1st. Vicks, the P&G owned cough and colds brand, have launched a .... chewing gum. Vicks for many of…

On holiday in France over Xmas, I was interested to see that Tropicana Smoothies were on sale. I posted on the UK launch last year here.Being the sad brandaholic I…

Regular readers will know that one of our rallying calls is "Where's the sausage?". We believe that too much of marketing has focused on emotional "sizzle", and that the importance…

So, what's the most watched video of all time on You Tube in the UK, exc pop videos? (Its also in the top 5 globally). 66,656,363 views. Yes, that's 66…

There's been a lot of hullabaloo about Apple's iPhone this year, on these pages and many others.The phone itself is pretty damn cool. However, several other brands have copied the…

Today's tough times got a whole lot more real for me last week, when ones of my best mates was fired from his job in the city. Kids in private…

If you haven't done so already, please do try and take 60 seconds to vote in our 2008 Hit 'n MissSurvey. Just  click here and vote. We're almost up to…