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Thanks to Johan from Philips for sending me the link to the Black Book blog post on Bavaria's bit of highly risky but ultimately high impact ambush marketing at the…

Thanks to Gaston from design agency Claasens for sharing this interesting bit of integrated marketing from Heineken Italy that I missed last year. Its the closest any brand has come…

My latest Apple-aholic's post. On Apple's relentless revitalisation with the iPhone 4. Video of it here. This will help them grown even further, and challenge RIM/Blackberry for Smartphone leadership. Latest…

Saw a great example of marketing innovation at the airport last week. It was a promotion stand for Bacardi pushing a pouch of mix for making Bacardi Mojitos. There are…

Latest one of my monthly posts on The Marketing Society blog.What’s the biggest factor behind most successful marketing initiatives ? A great product? Brilliant communication? Retailer backing? All of these…

I like the way Hotel du Chocolat is raising finance to find its expansion. Rather then going to the bank, the firm is asking customers, or rather members, to subscribe…

Results now in on our 2010 Hit 'n Miss survey. Most of you agreed with what we had down as hits and misses. In fact, one has already come true:…

Fascinating research from Oded Shenkar of Ohio State University, published in the HBR. This shows that it pays to be an imitator, not an innovator. According to this study, 98%…

I was stopped in my tracks this morning when I read the paper and saw this truly awful ad from accenture. Dear oh dear. Not that "elephants can dance too"…

Over the last couple of years I've posted on several small but beautifully formed brands. They are premium priced brands that target a specific occasion or consumer segment, and aim…