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This is the latest of my monthly posts on the Marketing Society blog. 11 years after the publication of Jack Trout’s seminal book “Differentiate or Die”, many companies are still…

Time to see how brandgym blog readers did in predicting Hits and Misses for 2010: your predictions were as follows (% scores = thinking it will be a hit): CALLED…

BNET video here shares idea on what makes Steve Jobs such a great speaker. Here are some of headlines to consider next time you have a talk to do. 1.…

The prize for 2011's most misleading headline so far goes to Marketing magazine: "Proving social media's ROI - McKinsey's report may hit home at board level". Dig into the Mc…

This is the first post by guest blogger Prasad Narasimhan, our Managing Partner for Asia who's based in Bangalore. More on Prasad here: The Tata Nano was touted as the…

Marketing's profile of brand leader Lindsay Reisser-Weston, Marketing Director of Weight Watchers (WW), gives some great insight into how she is leading renovation of the brand. 1. Renovate the core…

Another gem from Steve Martin, author of "Yes! 50 Secrets from the Science of Persusasion". This one is about how shorter deadlines are more effective than longer ones at driving…

Just back from The King's Speech, one of the best movies I have ever seen. It is justifiably tipped to sweep the Oscars. The movie stars Colin Firth as King…

This is the latest of my posts for the Marketing Society blog. Facebook is clearly a red-hot topic for brand owners today. Every brand team I talk to is busily…

Saw a lovely example of brand rejuvenation from an unusual source: the UK charity Comic Relief. This was set up back in 1985 by Richard Curtis (writer/director of Love Actually…