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Number 5 in this series continues on the people-y theme, but this time closer to the world of work than the last one (7 Habits of Highly Effective People). "Now…

The times they are indeed a changin'. Dove's Revolution viral film, made for You Tube, scooped the daddy of all advertising awards this weekend: the Grand Prix at Cannes (via…

... when you have stuff like this, from Jeff Kay via Paul at Ideas Sandbox. Fast food brands splashing cash on attractive food photography, but failing to invest in actually…

I posted back in September about the launch of Drench, a new lifestyle water that aimed to target the yoof market. My concerns at the time were i) it was…

The Geek Squad are one of my fave brands, and I've raved about them before. They've taken something as mundane as computer repairs and created a branded experience that really…

After feeling quite good about Mc Donald's tie-in with the new Shrek movie, I'm left feeling rather sick.... The headline I read in Marketing magazine said the company was going…

This week's bit of genius from Brandcamp is about worshipping the "brand onion": Whether you also use an onion, or some other shape (donut, key, flying saucer), to summarise your…

The latest in this series of posts is on a book outside marketing, and in the area of personal change: 7 Habits of Highly Effective People Its written by a…

Yesterday I posted on the "reasons to be cheerful" after my trip to Fruit Towers to meet creative head honcho Dan, trying to bottle some of the innocent brand magic…

The highlight of my blogging to date is by a country mile the invite from Dan, creative director of innocent, to have a chat about my recent post ("Is innocent…