I'm just back from breakfast with my next door neighbour, Nick, who has just launched his own strategy consultancy called Stratforma (He helps companies understand the complex world around us…
We should all stop running brand workshops according to Helen Edwards' recent column (subscription needed). She suggests "'Everyone-is-creative’ workshops don’t have a hope of fulfilling expectations". Is she right? Well,…
In a previous post, we looked at the idea of amplifying strengths, rather than focusing on fixing weaknesses, applied to people. Here in part 2, we look at how it…
I posted on "Now Discover Your Strengths" (NDYS) a couple of years ago. This book forced me to totally re-think people development. Recently, I'm thinking it also applies to brands. Let's…
The spirit and philosophy of my all-time favourite movie Jerry McGuire is inspirational for any small business, like ours, that seeks to take on the big boys. This post shares…