Distinctive packaging & design63

I'm back from an enlightening breakfast where I learnt more about the explosive growth of upmarket tonic water brand, Fever Tree. The company has recently reported first half sales up…

A fascinating interview with Cartier's UK CEO, Arnaud Bamberger, shows the power of brand properties in the world of luxury goods (article is here, subscription needed). Mr Bamberger knows a…

In the work I've been doing this year on turbo-powered marketing, one topic has come up over and over again: the power of "brand properties". These are assets such as…