thebrandgym

The quote in the title is from ad legend David Ogilvy. I was prompted to dig it out by Richard's post on ensuring the strategy shouts out loud in your…

You may remember that a few weeks ago I asked for feedback on 4 possible cover ideas for the cover of WTS? the book. It will be different from the…

I love to bits Richard's latest post over at adliterate, which is well worth a visit. What he says is simple but seems to be a belief lacking in many…

I am thrilled to bits that the 4th book in the brandgym series has just lifted off. "Return on Ideas" is written by my business partner, David Nichols, and is…

A great story from Oliver on his experience of how restaurant Sticky Fingers responded to a bad experience he had with them. He blogged about his complaints, which prompted a…

Private Equity (PE) firms are getting plenty of bad press at the moment, being slagged off for being short term, ruthless, asset-strippers intent on sacking everyone who moves. Brings to…

Came across this cartoon from the truly brilliant brandcamp, with a simple but powerful message: a great product that a friend or family recommends beats hands-down gazillions spent on a…

This is the 6th taster from the brand vision book, and looks at how vision projects can benefit getting brand teams to 'think less, and do more'. (BTW, is anyone…

Came across an interesting article in World Business  by two Bain-ies that confirmed what I have thought for a long time: simplify your product line and sales will go up,…

We all know its getting harder and harder to differentiate. And those nice, friendly "partners" in the big supermarkets will copy your latest product innovation faster than you can say…