thebrandgym

Here's the next post on stories from the Where's the Sausage? book. This one on true inisght, that we define as:'A discovery about your consumer that opens the door to…

This week I'm posting the last few stories that feature in the Where's the Sausage? book, which launches a week today, on Monday 1st October. Each brand story in the…

Had another great blog-enabled meeting yesterday with Denise from Lush, who leads their corporate communications for Europe. What a nice and very smart lady. The insights I got from meeting…

This month saw fizzy fruit drink Tango kill the latest in a long line of "dwarf" extensions when it put a bullet in the head of Tango Clear. This follows…

One of the cool things with this blogging lark is connecting with interesting people. Earlier this year I had a trip to Innocent's Fruit Towers. This week I invited Tom…

This latest bit of genius from Brandcamp's Tom Fishburne really rang true, as does much of Tom's work. The small cuts in product and pack quality implemented by th revolving…

I had a bit of fun doing this spoof video of Hugo Gaines, the marketing director from the Where's the Sausage? book that launches on Oct 1. He talks about…

This is the 10th and last in the series of books that had an impact on my life. And, come on, its only fair that I put one of me…

I'd read about the new Dsyon Airblade hand dryer, but only got to try one out last week. Now, who would have thought you could get excited about a hand…

This book is an absolute phenomenonandonandonandon. Little old writers like me can only look on in envy at the stellar success achieved by Blue Ocean Strategy, by W. Chan Kim…