thebrandgym

Another New York visit-inspired post. This time on one of my fave topics: the power of packaging. Poland Spring is one of the leading US domestic water brands, and sold…

This one's about a change to the blog. So please feel free to skip it. The content will stay the same: "Bite sized insights on brand growth". But the name…

Call it what you want, "Blue Ocean Strategy", Disruption (BDDP's thang), or more simply, differentiation. In today's busy brandscape, being brave enough to break codes and stand out pays off.…

I had to check this wasn't some sort of late April Fool's joke. It has to be up there in my list of the most Hugo-esque moments of madness of…

On a recent global brand positioning project with a confectionary company, I was reminded of the power of re-defining your market to stimulate innovation. This bit of the brand positioning…

BA is one of the stories in the WTS? book, used to illustrate how product and service innovation (e.g. valet parking, exclusive Club World Check-in) is more powerful than any…

I posted last week on how Axe/Lynx had grown their core business by better promoting usage of their body spray: "spray more, get more". Here is another good example from…

The latest edition of one of the cleverest and nicest and most authentice promotions ever has kicked off. Its Innocent's "Big Knit":- They invite people to knit little hats- These…

This is the last story to catch up for the WTS? book. And its my fave story of brand growth... Anyone can grow a business by launching a new product…

The third post with a story from the Where's the Sausage? book, that launches next Monday. When we do a brand vision project, we ask the team for a min.…