thebrandgym

For those of you who keep, as I do, a close eye on contemporary British "culture" you will know that Leon was the surprise winner of X-Factor 2007 (the UK…

This week my business partner at the brandgym, David Nichols (on the right), will be your guest scribe. He will do a couple of posts, including one on lessons to…

Rather than compete with the mountain of Xmas cards sent out in December, not mainly in email form, we do New Year's postcards. Each one has a "resolution" about how…

Whatever happened to the effective but rather dull old P&G where I started my career in marketing back in Victorian times? The launch of Swash, a range of products to…

I was intrigued to read of the planned joint venture between the inventor of the "boutique hotel", Ian Schrager, and the Marriott chain. It will one of the marketing events…

One of my kicks of 2007 was becoming a columnist for The Marketer, the monthly magazine for the 39 000 members of the CIM (Chartered Institute of Marketing). The columns…

Thanks to all 566 people who subscribe to the brandgym blog, either through the Monday morning email, or through a blog reader. Its nice to see the readership grow during…

As there are a lot of new readers who have joined in during the last couple of months, I thought the end of the year was a good time to…

Pepsi's latest brand extension idea strikes me as a bit bizarre. Pepsi Raw will be a premium cola, with the main support for this seeming to be its more natural…

Love this cartoon from Tom Fishburne. As always, he funnily and brilliantly illustrates an important insight. In this case his point is about the enduring power of word-of-mouth. In a…