thebrandgym

A common problem I come across is teams working on brands that they don't love, or even like. But how can you have a hope in hell of persuading consumers…

I'm sure I'm not the only one to be suffering from a seasonal bout of flu. Ugh. As a result I've been consuming various pills and potions. And came across…

Reading an article on developments in the UK shaving market reminded me of what a great job Gillette has done at growing their core business:- Razor and blade business grew…

The latest threat to the TV ad was reported in Marketing this week. TV Suite by VideoReDo is a piece of software that can strip commercials from television and movie…

I'm really interested in how branding can help solo entrepreneurs or micro-businesses beat the big boys. With advances in technology small firms can now present and market themselves professionally. And…

Watching Jerry Seinfeld the other night got me thinking about what we branding lessons we can take from TV series makers. In particular, I'm intrigued by the creative geniuses like…

Starbucks announced last week that founder Howard Schultz is to return as CEO, after the company booted out Jim Donald. This comes as no big surprise. One year ago almost…

Interesting article in Business Week about the challenges facing the CMO (Chief Marketing Officer) in today's complicated, inter-connected world. This was based on research done by recruitment specialists Spencer Stuart.…

Attached is the front-cover article from Market Leader about "Rocketing", a new way of looking at innovation: download by clicking here. The piece explains the fatal flaws with the "funnel"…

I was picking up some sweetener for client coffees at a nondescript hotel and noticed something different about the brightly coloured, flow-wrapped packs of Splenda.  Each one had a different…