thebrandgym

There's been a lot of hullabaloo about Apple's iPhone this year, on these pages and many others.The phone itself is pretty damn cool. However, several other brands have copied the…

Today's tough times got a whole lot more real for me last week, when ones of my best mates was fired from his job in the city. Kids in private…

If you haven't done so already, please do try and take 60 seconds to vote in our 2008 Hit 'n MissSurvey. Just  click here and vote. We're almost up to…

You often hear people talk about "commodity" categories, where price is the only way to compete. Broadband internet is one such category. Well, my recent experience with O2 broadband was…

Quick follow-up my post last week about trying to break the 1000 mark for subscribers by the end of the year. Thanks to everyone who helped: we're now at 1006…

I was pretty damn chuffed to be invited to open the UK's most important marketing conference last week: the annual Marketing Society Conference. The theme was "Winning in the Downturn",…

We set a target of reaching 1000 active subscribers this year. And today we're at 981... growth has been steady but consistent since we started. Thanks to everyone reading and…

Tom Fishburne, marketing cartoonist extraordinaire, has picked up on our work on recession-proof branding, and done us the honour of penning a cartoon on the subject. I really like Tom's…

Time to put your head on the block (the actual saying has another part of the male anatomy instead of head, that rhymes with block. But I'm being polite.)Over 2008…

blyk was one of the most interesting brand stories from the Marketing Society's Annual Conference last week, where I was speaking on recession-proof branding. Founder Antti Ohrling told us the…