thebrandgym

In our book "Brand stretch" we talk about the over-crowded "brand extension graveyard". When we share this in workshops, people laugh at the examples, such as Cosmopolitan Yoghurt, Levi's Suits…

Increasingly we are working with brand teams to change their approach to innovation. We are trying to get them out of seeing product development, and in particular new products, as…

This is a follow-up to an earlier post about smoothie brand innocent selling its soul to Coke. It shows how a fan club you build up can turn on you…

Nice post from "Management Cartoonist" Tom Fishburne, on the need for all of us in marketing to get out of our offices into the real world. As Tom says, "It's…

Thanks to Bianca Cawthorne for alerting me via Twitter (yes, it does have some uses) to this great post on Mashable by Callan Green about brands using Facebook for "fanbook"…

I'm a student. Which is the hot PC on campus that I should buy?Well, the brilliant product branding from Apple helps you answer the question as shown below. Do you…

I've got to know Andy Knowles of design agency JKR quite well through workshop we've run together on renovating the core. I've seen his presentation on the power of design…

I recently came across an article about Ryan Giggs, the Manchester United football player, that touched a nerve with me. It talks about how Giggs has managed to keep his…

I was lucky enough to see Sir Ken Robinson talk recently about his new book, The Element. A previous post covered the talk he did about creativity in children at…

The last few years have seen a tumultuous transformation of the music industry. Sales of CDs have halved since their peak level in 2000 as music goes digital. And it…