Product speaks louder than ads

I'm a student. Which is the hot PC on campus that I should buy?

Well, the brilliant product branding from Apple helps you answer the question as shown below. Do you want a beautiful, easy to use (and, OK, cool) MacBook with its apple logo shining out for all to see? Or a black brick of a PC? Or a candy coloured Dell, that is a black brick wearing lipstick?

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