thebrandgym

This is the latest in a series of posts about brands who are trying to find new "routes to consumer". Rather than sitting there moaning about the big bad retailers,…

Guest Blogger: Anne Charbonneau, Managing Partner, Benelux and FranceI was lucky enough to be in Oxford recently taking part in the TED Global 2009 Event, that showcases inspirational speakers from…

Gillette are becoming one of my fave blogging brands. Came across another great example of them growing their core shaving business, on the back of earlier posts on their subscription…

I love this poster advert for The Daily Telegraph newspaper with the strap-line “It pays to think big” (snapped at my local train station, hence the graffiti). How inspiring to…

We often meet brand teams trying to get consumers to "trade up" to more profitable, premium-priced products in their range. The minute we hear about such attempts to "change consumer…

Harlequins sorry story of crisis-handling is almost the exact opposite of Renault's that we saw yesterday. And again, the story is too mad to be a movie Getting it wrong:…

Today's verdict on the "Crashgate" affair in Formula 1 racing shows that Renault handled their toxic brand scandal much better than the rugby team I support, Harlequins, who made a…

Asking customers for feedback is a common practice today. And it can be a source of competitive advantage, on one condition: you act on the feedback. Even better is when…

In last week's post we looked at how leading brands Walkers and Kellogg’s are shouting "Get off my land!" and trying to repel “poacher brands” who are stealing their share.In…

Big news announced on Tuesday is the planned merger of T-Mobile and Orange in the UK. This will create a £7.7 billion business, with 27 million customers (almost 1/2 the…