thebrandgym

Update on last year's post on the stretch of smoothie brand innocent into veg pots. These are individual, veggie based meals sold for £3.50. 85% of people had then down…

Guest blogger: Anne Charbonneau, brandgym AmsterdamNow for a cool 21st century brand: Freitag. Probably the most successful and interesting brand launch from Switzerland since Swatch. As often with great idea,…

Popped over to Living Brands, the blog of Jon Howard from agency Quietstorm, after having finally met him in a client workshop for Richmond sausages. And I was rewarded with…

Interesting article on global brands adapting to local culture in Market Leader by Nigel Hollis of Millward Brown. Nice one Nigel.First thing that hit me was that global brands beat…

Having been going on about 'where’s the sausage?' for a few years, and even writing a book of the same name, we finally got to work on a sausage brand…

In the last post we looked at the first recommendations on post-recession branding. This second post looks at the final two recommendations, and adds a conclusion. 5. Fuel the fan…

One year on from our research on Recession-Proof branding, we did a follow-up to ask "what comes next?". To help us do this we carried out quantitative research with over…

Great article on insight at Diageo in this quarter's Market Leader, the Marketing Society magazine. Michael Harvey, Global Consumer Planning Director, talks about how to make the consumer insight role…

Read an interesting piece in Time Out on Hed Kandi, showing how branding principles even apply in the trendy world of the music biz. The Hed Kandi record label was…

Apple's App Store on iTunes is a great example of how to grow through continuous renovation. This online store now has a mind boggling 60,000 applications to download for your…