thebrandgym

One of 2010's most bizare bits of brand activity is Barclay's bank use of series of dance contests to celebrate the roll-out of fresh new look for its bank branches.…

I’ve been meaning to write about BA’s poster campaign for ages. A new poster I saw at Heathrow on the way to Jburg today reminded me to post on it.…

My fave book of 2010 is "Yes! 50 secrets from the science of persuasion" by Steve J. Martin. Steve was nice enough to send me the book when he read…

One of "hit" predictions for 2010 seems well on track to come true. Apple's iPad sold 1 million units in the first 28 days it was on sale. This is…

Great interview with not 1 but 3 of the world's top CMOs on global branding done by Marc de Swaan Arons, Chairman of Effective Brands, a company I really admire.…

This is an extract from the first of my posts as one of the "Growth Leaders" on the Marketing Society's blog I've been invited to do. If you want to…

A big thanks to the people who have already bought the new brandgym book and helped make it Amazon's Number 1 best-selling management book last week. This means the book…

An interesting sight at Heathrow today, on the way to a workshop in Poland, was a 21st century shoe-shine stand. I thought this was a nice example of how you…

Ideas on Europe's leading clothing retailer... Gap? H&M? No, the leader is a Inditex, the secretive Spanish company behind the Zara brand, with sales of  €10.4 bn in 2008 and…

Last week it looked like we were going to miss an important pitch meeting in Rotterdam, as all flights from London were grounded by the bloody Icelandic volcano cloud (that…