thebrandgym

The new ad for innocent's orange juice stopped me in my tracks when watching the TV last night. But for the wrong reasons. Gone was innocent's emotional "sizzle": the irreverent,…

On the way to watch England play rugby against Italy at Twickenham recently I came across a great example of turning insight into action. It came from an unexpected source:…

I've been guilty of suggesting that TV is an advertising medium in decline, as have many of us. Well, a brilliant booklet from Thinkbox has busted many of the myths…

I'm a big fan of harnessing the power of stories in business and learning from the world of entertainment. So I had high hopes for a new book called "Tell…

This is the latest of my monthly posts on the Marketing Society blog. 11 years after the publication of Jack Trout’s seminal book “Differentiate or Die”, many companies are still…

Time to see how brandgym blog readers did in predicting Hits and Misses for 2010: your predictions were as follows (% scores = thinking it will be a hit): CALLED…

BNET video here shares idea on what makes Steve Jobs such a great speaker. Here are some of headlines to consider next time you have a talk to do. 1.…

The prize for 2011's most misleading headline so far goes to Marketing magazine: "Proving social media's ROI - McKinsey's report may hit home at board level". Dig into the Mc…

Marketing's profile of brand leader Lindsay Reisser-Weston, Marketing Director of Weight Watchers (WW), gives some great insight into how she is leading renovation of the brand. 1. Renovate the core…

Another gem from Steve Martin, author of "Yes! 50 Secrets from the Science of Persusasion". This one is about how shorter deadlines are more effective than longer ones at driving…