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I can still remember when Speedo was just a brand of pretty basic swimming trunks for blokes. But no more.  They are now a creator of space-age swimming suits that…

"Back to basics" is a really interesting trend. As the world gets more and more advanced technologically, there still seem to be some opportunities to go the other way. I…

Guest blogger of the week, David Nichols: brandgym head of invention Peering over my morning cup of tea on a flight back from a tiring workshop this week I was…

Nice to see that the DBA (Design Business Association) have picked up on the theme of "Never mind the sizzle, where's the sausage?" to promote their Design Effectiveness Awards this…

As promised, here is the write-up of my trip to Fruit Towers last Saturday afternoon, as one of the 100 lucky folk to be invited to the innocent AGM ("A…

I posted a couple of weeks ago on growing the core by attracting new users. Another way of growing the core which as just as powerful, if not more so,…

Distribution. Come on, don't fall asleep. I know it may sound like the most boring bit of the branding mix. But its where a lot of the action is happening.…

This is the first of 2 posts from guest blogger Graeme Murray on viral videos. Graeme is an associate coach with the brandgym consultancy I run. That's us on the…

I am in the process or writing my 5th book, "Grow the Core". Sucker for punishment. This one is a bit easier to write though, as it will be a…

I've posted before on using secondary packaging can be a source of differentiation, with the example of Veuve Clicquot champagne. Well, here is another one on Apple. I got my…