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One of the most inspiring stories at The Marketing Society Conference was told by Vernon Hill, founder of Metro Bank. This is the first new high street bank to open…

This is the first of four posts on brand leadership stories from last week's Marketing Society Conference. After a slightly shaky start (the CEO of The Futures Company telling us…

Last year we set an objective of adding 1,000 susbscribers to the brandgym blog to take us over the 3,000 mark. We're tantalizingly close at 2,968...so, if you do know…

As promised back in May, here is an update on the re-launch of the small but perfectly formed Charlie Bigham's brand. I spent a a great morning last Friday with…

Browsing Ben & Jerry's Facebook page, as part of a project on social media and brand, reminded me that they are still probably the best example of "Brand Social Responsibility"…

Virgin Atlantic and their agency RKCR Y&R have done it again. Their latest TV commercial is my favourite ad of the year. 90 seconds of pure magic. Watch it by…

Thanks to Richard my old INSEAD buddy in San Francisco for sending in the photo below of two Wal Mart own label products via consumerist.com One is sprayable cooking oil…

Nice to get some support for our core principle of "brand-led business" in the latest edition of Market Leader. Neil Dawson's piece on "brand response" suggests all communication should do…

Sorry, I'm behind the curve on this one: Old Spice showing how to harness the power of social media. Old Spice has created the most viewed sponsored YouTube channel ever.…

A column in this week's Marketing by Helen Edwards suggests some tips on making "internal brand engagement" more effective. The advice makes sense on paper: segment the audience to identify…