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Nice post from Byron Sharp suggesting that social media is yet to be proven as a viable advertising medium. He recommends that we "Use social media as research (into media),…

The key to effective marketing is creating "mental availability": being "recalled and relevant" at the moment of truth when when people choose what to buy. The following poster I saw…

I find myself both agreeing violently and disagreeing with Byron Sharp again. This time the subject is naming and logos. Byron is a "marketing scientist" and his work, including showing…

Premium sub-ranges can help grow brand profitability, providing they offer real added value to support the premium price. They may not add huge extra volume, but every pack sold should…

Came across an interesting post on corporate branding by former P&G CMO turned consultant Jim Stengel. Jim has my dream gig: marketing professor at UCLA Business School. The post was…

Apple has just released another mind boggling set of quarterly results. In this post we try to figure out how the hell they do this. First those results. Revenue of…

Guest post from Diego Kerner, Managing Partner, brandgym Latin America We've been looking for examples of "authentic brands" for a brand vision project I'm running in Latin America. And the…

Over the years we've worked on many international brand strategy projects, either at a European or Global level, including some of the very early work on the "Dirt is Good"…

My kids seem to have much more fun at school than I ever did. Today they were working on creating poster adverts. On the walk to school we came across…

In a period of retail doom and gloom, with more and more empty shops on every street, it's nice to read about a success story like Majestic Wine. The company…