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This is one of my occasional plugs for great companies and organisations looking for talented marketers to join them. And this one is a cracker: Marketing & Communications Director for Save…

Guest post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India. In London recently, I made my customary pilgrimage to Hamleys, the ‘Finest Toy Shop in the World’.…

This is the second of a series of weekly posts introducing key themes from the new brandbgym book, Grow the Core: How to Focus on Your Core Business for Brand…

One of our brandgym rallying calls is "Where's the Sausage?", or as they say in America, "Where's the beef?" And this is a question that millions of Tesco shoppers are…

We're only in the 2nd week of 2013, and high street music store chain HMV has announced that it has gone bust. This follows hot on the heels of Jessops, a…

This is the first of a series of weekly posts introducing key themes from the new brandbgym book, Grow the Core: How to Focus on Your Core Business for Brand…

Great post on Forbes by Mike Myatt, about why top talent will leave your company. He suggests that companies focus too much on process and systems for talent retention, and…

Price promotions are crack cocaine for brands. They give you an initial high, but then you crash back. They are bad for your health. And they are a very expensive…

Very exciting news for the new year is the forthcoming launch of our 7th book: Grow the Core: How to Focus on Your Core Business for Brand Success. It comes…

As we start 2013, here's some inspiration on how to keep things "fresh" this year. It comes from looking at how London-based creative agency BBH had an amazing 2012 in their…