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Disney's new live-action take on Cinderella hits the movie screens in a month's time, and is a great example of brand revitalisation. 1. Revitalise an existing brand Creating a brand…

This is second of a series of posts on how to make your customer experience more distinctive, and it looks at the importance of getting bad experiences over early. In…

I was interested to see that Dorset Cereals have done a re-design. It got me scratching my head about whether this would make the brand more distinctive, or less. I'd…

Santander have blown the UK banking market their 123 current account. This has helped them win 1 in 4 of all current account "switchers" since 2013, more than trebbling current…

Hats off to 47 year old Brit Steve Easterbrook, who has just been named as CEO of Mc Donald's. He replaces Don Thompson, who left after two-and-a-half years in the job,…

Developing brand properties out of the customer experience This is first of a series of posts on how to make your customer experience more distinctive, and it looks at the…

Hoo-bloody-ray. It turns out I am not the only social media sceptic in the marketing world. Professor Mark Ritson had a good old rant about the over-hyping of social media…

Today I read an interesting article about how General Motors (GM) dramatically improved the service in their car showrooms. They did this not by looking at their direct competitors but…

Guest post from Anna Eggleton, Managing Partner and head of Service Branding. One of the ways service companies can be distinctive is to build in ‘defining gestures’.  This is the…

Toy maker Mattel plans to drastically reduce the time wasted through poorly planned and unnecessary meetings, according to an article in The Times (subscription needed). It seems that this change…