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It was interesting to see that mobile brand EE is about to launch EE film club, which allows customers to screen a blockbuster film each week on any device for…

Etihad Airways recently hosted a special event full of razzmatazz to launch their new global TV campaign, including an on-stage interview with the airline's new celebrity endorser, Nicole Kidman. It's…

New data from 2014 confirms that TV advertising is alive and kicking, despite the social media scaremongers who accuse anyone using it as being a dinosaur. Total UK TV advertising revenue…

This is the third in a series of posts on making your customer experience more distinctive, looking at how to segment pleasure and combine pain. Behavioural science shows us that…

TV channel ITV* have just announced another good year's performance, with an 18% in pre-tax profits to £780million. Since Adam Crozier joined as CEO back in 2010 profits have more…

Coca-Cola will promote all four of its key drinks under a new "one brand strategy" from May. This is "The biggest change ever to Coke's marketing," according to Jon Woods,…

This is the first of a series of posts where I profile some of the "Madtech" (marketing & advertising technology) companies I am investing in through the Collider program*. Today…

Its very early days, but there are some signs that Tesco's re-focusing on the core, led by new CEO Dave Lewis, is starting to work. The company enjoyed its first rise in…

I first posted on how people buy on "autopilot" back in 2007, here.  Then in 2011 I posted on the work of Professor Byron Sharp on "How brands grow" and…

This is the first on a series of posts about Collider, a "business to brand accelerator" that I'm investing in this year. Here, I look at the potential benefits to…