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Would you fancy the job of launching Trident gum into the UK, going head to head with Wrigley's who have a 98% share of the market? Well the bloke who's…

I'm thinking about ideas for promoting a branding book due out in September (also called 'Where's the Sausage?'). Creating a video with viral potential is an obvious  route, and when…

Yesterday I saw the posters for T-Mobile's new service "StreetCheck", which I think is the bravest branding idea I've seen in a long time. If you go into a T-Mobile…

The importance of the person leading a brand was powerfully illustrated by the return of Michael Dell at the helm of troubled PC company Dell last week. The share price…

This is the second snippet from Brand Vision, which is currently Amazon's number 4 book on branding. (Notice the trick of defining your market in such a way that you…

Thanks to Guy Kawaski guest-blogging over at the Brand Strategy Insider for offering a cheaper, quicker way to create a generic mission statement along the lines of "Deliver superior quality…

I've posted before about how brand engagement should be more about what leaders DO and less about what they say. All too often, their actions aren't in line with what…

Over at the Ideas Sandbox, Paul has posted about how TV programmes are introduced with a 30-second "elevator pitch". This pitch grabs you if you're a new viewer, and reminds…

Here's another good example of innovation based on immersive insight, on a similar line to last week's post on Interflora. This example is from Fresh Italy, a chain of stores…

Great piece from John Moore over at Brand Autopsy about the 'resignation' of Gap CEO Paul Pressler, following a series of poor sales results over the last couple of years.…