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This is the second of two posts sharing highlights from our 10th annual research project: "Rebooting brand strategy for a digital age". Last week we addressed the fundamental issue about how brand strategy…

This is the first of two posts sharing highlights from our 10th annual research project: "Rebooting brand strategy for a digital age". Here, we address two fundamental questions. First, what…

The latest bit of cartoon genius from Tom Fishburne brings to life nicely a key theme from our latest research project: 'Rebooting brand strategy for a digital age'. We recommend…

Oh dear. Watching the eagerly awaiting John Lewis Xmas ad online today was like unwrapping a present on Xmas day and being disappointed to find an ugly scarf instead of a…

"The advertising industry is hopeless at assessing the media habits of the rest of the UK." This is the damning finding from research by IPSOS for Thinkbox, as reported here. "We’re…

Post by Group Managing Partner, David Nichols. I was in Cape Town last week with fellow brandgym parter David Taylor and we managed to blag an early table at The Shortmarket Club,…

'In the rush to engage today's connected consumers, the fundamentals of brand strategy are being neglected. That's why a clear brand positioning is more important than ever.' This is the thrust…

We need to not only learn about the target audience for our brands but also "learn to like them", according to Andy Nair, co-founder of agency Lucky Generals in this…

Post by David Nichols, Group Managing Partner and Head of Invention. The latest ad for Kinder Surprise got me thinking about the magic in the mix of these little chocolate eggs with a…