thebrandgym

Oh dear.Never have I seen such a shit-storm blow up in such a short space of time. The new "brand" for the 2012 Olympics was revealed with a fanfare yesterday…

There are a couple of early warning sighs on the Innocent brand that make me worry they are about to loose their way. I posted a couple of weeks ago…

The Lipton tea brand's link up with the Rainforest Alliance recently made headline news. The Rainforest Alliance will check that parent company Unilever is buying tea from plantations that use…

Third up in this series is Eating the Big Fish, by Adam Morgan. I still think ETBF is the daddy of all branding books, and the one I measure my…

I do like the new Muller campaign about "Licking the lid of life". It cleverly combines a functional product message about yummy yoghurt with an emotional idea about living life…

  Apple's iPhone has already generated  millions of colums inches, and generates 38 700 000 104 000 000 hits when you type it into Google, months before it even comes…

Another bit of painfully sharp insight into marketing madness captured in a cartoon from Brandcamp's Tom Fishburne. A battle over how big the logo should be is of course a…

Heinz's easy-squeeze, "upside-down" plastic bottle was a bit of packaging genius. It solved a real problem (ketchup getting stuck in the bottle). And it was sold at a premium to…

I'm working in Kuala Lumpur this week (sounds jet-set, but a) all I have seen so far is the hotel, b) we're working on yoghurt all week). I was expecting…

I want to offer some free stuff as incentive for people to buy copies of WTS? on "S-Day", 1 October 2007. The idea is that by getting everyone who wants…