thebrandgym

I recently went to Shanghai to do some work for Mars and met a truly inspirational guy called Carlos Peon, who runs the dog care business for China. He is…

The demise of the Orange brand is one of the sorriest stories in marketing. Last week saw the announcement of the latest marketing director to arrive with hopes of turning…

Lucy Kellaway is a brilliant columnist in the FT, and also the creator of the Martin Lukes character who has his a column/blog of his own. Martin Lukes' hilariously inept…

Nice example of growing the core from Sky, the digital TV people. Their banner ad for designer Sky boxes got me to click through to their site, which is a…

The first brand to market always wins, right? Well, not always... as the story of the UK smoothie market shows. The first brand was called Pete & Johnny's, and was…

There was joy and pain reading Marketing magazine's recent supplement on "Brands by Design". This featured 1-pagers from leading agencies, with each writing about their view on design. One article…

I couldn't resist a little post about Burger King's plan to re-launch their breakfast offering. I like the way they are trying to use product quality as a differentiator versus…

I'm on the same wavelength as Mark Ritson, Professor of Brand Management at London Business School. I've one a bit of guest lecturing on his MBA programme, and I always…

There's been some interesting debate in the press about the decision of Kellogg's to launch a stand-alone new brand for its new range of fruit snacks, FruitaBü (fruit crisps and…

Last week I solemnly posted on the passing of one of the best communication campaigns of all time: "Reassuringly Expensive" from Stella Artois. In this post we look at another…