thebrandgym

 "Get off my land!" is a phrase shouted by farmers, shotgun in hand, when poachers try to trespass. Leading Brands need to do the same thing when new "Poacher Brands”…

"Get off my land!" is a phrase shouted by farmers, shotgun in hand, when poachers try to trespass. Leading Brands need to do the same thing when new "Poacher Brands”…

New versions can be pretty bloody boring can't they? "New Citrus Flavour", or "now with extra cheese". And the other problem is that these versions can be copied before they've…

Distribution is one of the least sexy bits of marketing. But I think "route-to-consumer" is one of the most important challenges brands face today. So, its good to see that…

We've seen how "social media" like Facebook, YouTube and Twitter have, in the space of a few years, transformed the consumer media landscape. These three sites combined over 170 million…

My business partner David Nichols coined a great phrase we use on our projects: drop-deadlines. Not just "a date we're aiming for", which is often the type of deadline that…

Thanks to Tom Fishburne for reminding me of the spoof video from 2006 that takes the piss out of Microsoft's "cram it all in" approach to packaging. It shows how…

Guest blogger: Anne Charbonneau, Managing Partner France & BeneluxRenovating the core of your brand and keeping it fit is a permanent challenge. Sometime, keeping your ears and eyes open to…

The new version of the brandgym book we're working on is all about brand leadership: how to achieve it, and then retain it. And a great example of a brand…

We love packaging design, and feel its still under-utilised as a marketing tool. We've posted several times before on what we call "packvertising", here and here.Well, a great new source…