thebrandgym

Our new baby is born...!Monday 26 April, is the official launch of the new brandgym book on Amazon here. So, if you do feel like buying a copy, please try…

A belated blog on Hits and Misses for 2010. Please vote by clicking here. Then we meet back in a year and see how we did.HITS1. Apple's iPad will hit…

I fear that Guinness Black Lager has "brand ego trip" written all over it. Brand ego trips are extensions that are driven by the brand owner's needs, rather then the…

Here we continue the post on why I think Nespresso is the best brand in the world. 5. Unique business model: Nespresso is a system brand, selling a machine and…

... cue drum roll please. I can now reveal the best brand in the world, based on the criteria from last week's post And the winner is.... NESPRESSOI already loved…

Here are my criteria for the best brand in the world. The benchmark against which other brands should be compared. This is more multi-dimensional that the tables of the world's…

It was great to see our article as the lead feature of Market Leader, the magazine of the Marketing Society, whose members are 2500 of the top UK marketing folk.…

Interesting brand extension that illustrates the points made in this week's earlier post about following the money. Or not.Here we have Marmite savoury spread launching .... cereal bars. The brand…

This is the third post with tasters from the new brandgym book, out April 26. This one is about the most important principle of the book, and in fact all…

This is the 3rd post on the new book, by my co-author David Nichols, who heads up our Invention practice.Problem 1: Research ≠ InsightMarketers often mistake market research findings –…