Being first: lead article in Market Leader mag

It was great to see our article as the lead feature of Market Leader, the magazine of the Marketing Society, whose members are 2500 of the top UK marketing folk. "Being first and maintaining leadership" is based on the new bgym book, which is now only 3 weeks away from launch.

You can download the article here: download BgymBeALeader. Or you can see a version on the Market Leader website here.