thebrandgym

Another good example of a "founder brand" is the UK's leading bread brand, Warburtons. This is a 134 year old, no-nonsense North UK business still run by a family member,…

    How long does it take to make a real and lasting impact on a brand? Three to four years? Maybe longer on a service brand, where changing infrastructure…

Thanks to Jez from Live Union for telling me about the book "Baked In", by John Winsor and Alex Bogusky. Its a nice little book with a brilliant title and…

Thanks to Carol F. from Jordans for suggesting a post on the Weetabix campaign, "Someone's had their Weetabix". In the ad a jockey is thrown from his horse in a…

Any idea what’s happened to Apple’s share price since Steve Jobs returned as CEO in 1998? For perspective, the Nasdaq index of US tech stocks has gone up 40% during…

Like this print from Hugh at Gaping Void The point being that if you're product or service is interesting, people will talk about it and promote it for you. If…

Pimms is a great example of brand rejuvenation. For non-Brits, Pimms is an integral part of the British summer, when we have one. You mix it with lemonade and add…

Quite a few people have asked how the new brandgym book is going, so here's a quick update.We aint ever going to be in JK Rowling league for sure ;-)…

Nokia's brand challenge was brought to life during a conference I attended last week. We were given rather cumbersome hand-held devices for doing digital voting. The conference chairman said "Pick…

As a registered Apple-aholic I'm biased. But I think they've handled the rumours over the antenna l issues with the iPhone 4 pretty well.In any tech business stuff goes wrong.…