thebrandgym

One of our brandgym rallying calls is "Where's the Sausage?", or as they say in America, "Where's the beef?" And this is a question that millions of Tesco shoppers are…

We're only in the 2nd week of 2013, and high street music store chain HMV has announced that it has gone bust. This follows hot on the heels of Jessops, a…

Great post on Forbes by Mike Myatt, about why top talent will leave your company. He suggests that companies focus too much on process and systems for talent retention, and…

Price promotions are crack cocaine for brands. They give you an initial high, but then you crash back. They are bad for your health. And they are a very expensive…

Very exciting news for the new year is the forthcoming launch of our 7th book: Grow the Core: How to Focus on Your Core Business for Brand Success. It comes…

As we start 2013, here's some inspiration on how to keep things "fresh" this year. It comes from looking at how London-based creative agency BBH had an amazing 2012 in their…

Here's the final part of our top 10 blog posts of 2012: 6. July: Sainsbury's Brand Match turns price checking into a powerful property: Brand Match instantly calculated the cost of the brands…

As a nice way to end off the year, here are the brandgym blog posts of the year, as selected by... me! 1. January: Kodak's bancruptacy and the risk of…

Guest post from David Nichols, Managing Partner and Head of Invention Starbucks has just launched a major new innovation in the UK – Verismo is a competitor to Nespresso's home coffee machine…

Guest post from Prasad Narasimhan, Managing Partner Asia   “IT IS NOW 8.20 am, INDIGO STANDARD TIME” This innocuous announcement from the IndiGo airhostess startled me for its subtle brazenness. And…