thebrandgym

To change consumer behaviour you have to first change attitudes using communication, right? This is the conventional advertising-led theory of marketing, summed up with the AIDA model: awareness->interest->desire->action. Well, in fact…

Mark Ritson's latest column cuts through the hype and hysteria around Oreo's impromptu Twitter ad, which ran during the 34-minute blackout that interrupted last week's Superbowl. In case you missed it, the tweet…

Today I had lunch in my local, nicely spruced up and enlarged Pret a Manger. And my trip reminded me of how great a job they have done to constantly…

The Grow the Core book launch day arrived on Monday, 4th Feb. And the great news is that by 10am its already gone to number 2 in Amazon's branding books…

A quick reminder that the Grow the Core book launches this Monday, 4th Feb. We're trying to get as many people as possible to buy on that day, to give…

This is the fourth of a series of weekly posts introducing key themes from the new brandbgym book, Grow the Core: How to Focus on Your Core Business for Brand…

Volvic mineral water has joined the long line of brands trying to get us to create and share content. The brand is asking people to enter a contest by "Submitting…

This is the third in a series of weekly posts introducing key themes from the new brandbgym book, "Grow the Core: How to Focus on Your Core Business for Brand…

This is one of my occasional plugs for great companies and organisations looking for talented marketers to join them. And this one is a cracker: Marketing & Communications Director for Save…

This is the second of a series of weekly posts introducing key themes from the new brandbgym book, Grow the Core: How to Focus on Your Core Business for Brand…