thebrandgym

It seems that most brand teams I talk to these days are all striving to get their content shared online. This is a a bit of a lottery, with only…

Rolls Royce is a brand that has gone through an effective rejuvenation, as revealed in a fascinating interview with CEO Torsten Müller-Ötvös in The Times, here (subscription needed). The company has…

You might think of paid-for internet search being a pretty dull and unsexy bit of marketing. However, I saw a different side of search on the We are Squared digital…

Stretching too far from the core has cost UK supermarket chain Morrisons a whopping £163 million. This is the total write-off announced when it recently sold the Kiddicare business for just…

  In the good old days of marketing budgets were easier to come by. Organize a flashy launch, make a big TV ad, air it at the biggest event, use…

It would seem that Tesco's board agree with the post I wrote a couple of weeks ago, asking "Has Tesco forgotten what made them famous?" Hot off the press today is…

I was interested to read an email that popped into my inbox this morning regarding a name change for the parking website ParkAtMyHouse.com. I've used this service a couple of…

Chef is my favourite movie of the year so far. It tells the story of a once successful chef who gets fired and decides to take a food truck on…

Mathew Syed explains how the primal "fight-flight-freeze" response to pressure has effected penalty takers in the World Cup, in another of his fascinating columns in The Times, here (subscription needed).…

Tesco recently announced “the worst domestic like-for-like performance in over ten years”, with sales down 3.7%, according to this report. The brand’s problems run deep, shown by declining like-for-like sales in 10…