thebrandgym

This quote is by Robert Stephens, Founder and "Chief Inspector" of the Geek Squad, from his speech at last week's Marketing Society Conference in London. He has been able to…

Disney's mega-hit, made-for-TV movie  High School Musical (HSM) is so big in the USA that it has become a cultural phenomenon, with interesting lessons on branding, especially for brand with…

In my presentation on brand stretching, one of the bits that always gets a big laugh is the "over-crowded extension graveyard". People think the dead extensions are made up, but…

I love this lastminute.com campaign for the way it taps into a real insight about consumers. As we reach the end of the year, loads of people (including many of…

Booking tickets for the new Bond movie, Casino Royale, reminded how good a job has been done with the Bond brand at balancing two conflicting needs: i) being loyal to…

In an earlier post I talked about Dove's social mission, and the amazing film they produced for You Tube called "Evolution", showing how a natural looking girl (right hand side…

Another bit of pure genius from Brand Camp cartoons, this one on how not to give creative feedback. Thanks again to Jon at Living Brands for tipping me off. 5-minute…

Last week Marks & Spencer (M&S) and its agency RKCR/Y&R won the coveted Grand Prix at the IPA Advertising Effectiveness Awards. You only have to go back to 2004 when…

I love this cartoon from Kathy Sierra's blog, "Creating Passionate Users". It vividly illustrates the reaction brand teams should be shooting for when creating new products and services. Warning: If…

Continuing the theme of distribution as a growth driver from my last post on Vodafone and Carphone Warehouse, I was intrigued by the new vending machines Coke have been trialling…