Uncategorized1231

A series of photos on my iPhone prompted the Taylor girls to become even more worried about my 'brandaholicism' (an addiction to seeing brandgym blog stories in every part of everyday…

It was refreshing to read in Ad Age that Coke's CMO Marcos de Quinto believes in selling not only emotional 'sizzle', but also product 'sausage', by harnessing multiple media channels including TV, not just digital. Below I…

In this first post of 2017, I propose some actionable tips to help you implement some new and positive habits in your life, to help you achieve your ambitions for the year:…

The view from the Taylor household is that the Marks and Spencer Xmas campaign, 'Christmas with Love from Mrs. Claus', has outdone John Lewis this year for combining emotional 'sizzle' and…

"Uber, Airbnb and Snapchat are creating side businesses to (each) show their company can move beyond its central business," according to a recent article in the Wall Street Journal (WSJ). The article…

The advertising awards really worth winning are, in my book, the IPA Effectiveness Awards. These require detailed, rigorous work to isolate and quantify the brand and business building effects of communication. The convenor…

Receiving an online order is not the most romantic moment you can have. This is why many brands try to give a personal touch by adding 'a goodie', especially now with…

I caught a fascinating film on the rejuvenation of the Lego brand on a flight to Dubai to watch the World Rugby 7's last week. It is a great example…

Post by David Nichols, Group Managing Partner and acrobatic pilot (yes, really!) We saw how Facebook has limited reach for big brands with broad profile of users in last week's post here. But…