Uncategorized1231

Starbucks recently unveiled a new logo with quite a fanfare. The big news is that they have removed the word "coffee". The rationale is that they want the freedom to…

Hunter Boots is a brilliant example of brand revitalisation. The brand became famous for its wellington boot, or welly for short, and has 100 years of history. However, it became…

A fascinating interview with Aston Martin CEO Ulrich Bez in the Sunday Times (article only readable by subscribers) shed some light on how the supercar maker has managed to grow…

Another post from David Nichols, our head of invention. This is a story about how good marketing doesn’t have to be original to be effective. As marketers we love coming…

Another post from Prasad Narasimhan, our Managing Partner in Bangalore. I recently addressed a group of senior leaders from GE on a new topic that has GE abuzz - "Frugal…

Regular readers know I'm a fully signed-up member of Appleaholics Anonymous, and so won't be surprised that I queued for several hours to get my hands on iPad 2 on…

Another guest post from David Nichols, brandgym's Head of Invention (and also musical writer and performer), who's caught the blogging bug this year :-) In the UK we have some…

Last week we looked at the issue of core business decline, and being clear if its really dying, or in fact just sleeping. In the latter case, the core product…

An interesting challenge was raised during a recent workshop with a leading food company. "My core business is dying," said a worried looking marketer. "Cans are out of date, not…

Guest blog from David Nichols, brandgym Head of Invention (and also musical writer and performer) I have just read an interesting piece by Rory Sutherland of OgilvyOne on the Marketing…