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Today saw news that one of the most effective celebrity endorsement campaigns of all time is ending. After 11 years and an amazing 100 commercials, chef turned food business mogul…

Interesting new launch from soft drink brand Tango. Turbo Tango is a new soft drink you spray in your mouth. Simon Stewart, marketing director at Britvic, describes it like this…

  Yesterday's killing of the News of the World (NOTW) newspaper by News Corp's CEO, James Murdoch holds some interesting branding lessons. Part 1: Quick re-cap, esp. for non-UK readers…

Fascinating interview in The Times with Remo Ruffini, CEO of Moncler. He took over the sleepy ski jacket maker in 2002 and rejuvenated it, recently selling 45% to a private…

A couple of emotional-based booze campaigns got me thinking about how to create distinctiveness in this sort of marketing. Stoli: Seen it before? The first brand is Stolichnaya vodka. The…

A client of mine in a big food company recently said to his team: "Look at brands like Kettle Chips, Dorset Cereals, Gu chocolate puds and innocent. They've grown into…

Sir Stelios is, literally, stretching his brand muscles again with news of him opening easyGym, a low cost, no frills fitness club. Membership is only £11.99-£13.99 a month, after paying…

I've just come out of another workshop where the hot topic was trying to get the brand's advertising viewed by as many people as possible on Youtube. It got me…

Regular readers know I am a huge fan of Nespresso. I named it "best brand in the world" here. And the brand has gone up even further in my estimation…

I thought the following graph of Apple's sales and profit margins was pretty cool. It illustrates well how innovation has driven the company's hyper-growth, turning Apple into the world's most…