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Whilst it’s of course important to keep an eye on your direct competition, we find that looking further afield can be a richer source of ‘fuel’ for idea creation. We…

Adding emotional 'sizzle' to advertising can increase effectiveness, as shown by IPA research. However, this approach is a tricky one and can backfire badly, as described in a Drum article by Evgeny Bik,…

In an earlier blog, we celebrated Indian drinks brand Paper Boat as a shining example of 'a brand born distinctive': every element of the mix was distinctive, including the promise, packaging, graphics…

The best way to communicate your desired brand positioning is not to say what you stand for but rather do something to demonstrate this. When a comedian like Michael McIntyre…

I read today about a wonderful story of service innovation in a Belgian clinic that has made radiotherapy for children less stressful, here in the Times (subscription needed). The innovation?…

Whilst walking the dog this morning I listened to a fascinating edition of Desert Island Discs*, with Ed Sheeran. I love this show, as you get to learn about a…

The power of 'fresh consistency' is confirmed by Derek Thompon's new book Hit Makers, as discussed here in Campaign. When it comes to creating blockbuster hits, whether movies, songs or…

Excitement is building for rugby fans like me as the start of the British Lions tour to New Zealand approaches. I myself will be boarding the plane in 6 weeks…

Whilst using Linked In today a new feature caught my eye and got me thinking about how smart the company's brand stretching has been. The feature suggested skills possessed by…