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Fascinating insights on leadership from a recent Marketing Society talk by Sir Terry Leahy, former CEO of Tesco, as reported in Marketing. The numbers on his 14 years at the…

I posted recently on which sort of brands are best suited to social media. The answer, I suggested, was brands like the X-Factor which are i) social, ii) entertaining and…

Sir Alex Ferguson recently celebrated 25 years as manager of Manchester United. And even if, like me, you're not a fan of the club, or soccer in general, you have…

Guest blogger Anne Charbonneau, Managing Partner Benelux and Head of BSR The rise of collaborative consumption The other day, I saw this great poster in Paris tube station. This is…

Today I had a moment of clarity about social media and why its more relevant for certain brands. The penny dropped with a loud clang when I was looking at…

Came across some great data on WARC.com* about the power of brands telling stories that combine emotional "sizzle" and product "sausage". Here are some of the highlights from the article,"Should…

Last week I posted on the one of the most bizarre brand extensions ever: the Aston Martin Cygnet. This is a re-badged and tarted up Toyota IQ (£11,000 RSP) sold…

I posted last year on a great book called Strengths Based Leadership. The idea is to focus on amplifying your strengths instead of just worrying about weaknesses. Its written with…

I posted last year on Aston Martin's plan to launch a small city car based on the Toyota IQ. At the time it seemed like a crazy brand extension. And…

Greggs* is one of the few brands to keep growing during the the doom and gloom on the high street. Total sales rose 5.4 percent in the third quarter to…